The shopper journey is the path a customer takes when attempting to purchase something on your website. Every decision you make regarding your ecommerce business should prioritize the shopper's journey, and that means giving them clear signals as they move through your online store!
A few Tips to help you with your shopper's Journey:
1. Your homepage should make a favorable first impression - it should make it clear what products you offer and what differentiates your company from their competitors.
2. Many websites group their products into collections such as kitchenware, best sellers or seasonal offers.
3. Throughout the site, ensure that navigation is clear and mobile-friendly.
4. Offer customers a reasonable amount of content per page.
5. Pages that are too bare make it harder to find what you're looking for, but crowded and disorganized pages are just as likely to turn off potential buyers.
6. The website should also take control, hence the implementation of a BUY NOW button.
Final Thoughts:
In a nutshell, you want to create a user friendly shopping process, that is as straightforward as possible Keep it organized, non-cluttered and fix those broken links!!
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