Abandonment from Your Shopping Cart is a major challenge statistically for ecommerce sites as the average online add rate is less than 12%. This happens when customers view product and category pages on a website without adding any items to their low medium or high risk merchant account shopping cart.
We can see that global add-to-cart rates are more than double global conversion rates across all devices. This suggests that users are happy to add items to their carts after receiving these specially crafted emails, which solidifies the importance for marketers to send abandonment emails to these customers.
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